March 6, 2021

Why update a mobile application to improve KPIs?

4 min read

Why update a mobile application to improve KPIs?

The process of developing and launching a mobile application is very important to achieve good KPIs. But this is by no means the end of the journey. The real challenge now is to get people to use your app. Do you know which are the most important key performance indicators (KPIs)?

 Reasons to update a mobile application to optimize KPIs

The mobile ecosystem is constantly on the move and your app shouldn’t fall behind. There are many types of devices, manufacturer updates, and operating systems, so errors are common. Hence the importance of regularly testing applications and software. There is nothing more frustrating for a user than wanting to use an app and it suddenly crashes or something doesn’t work the way it should. If this happens and he is VERY happy with your app, he will probably expect a quick fix and give you another chance. But if he is not a convinced fan, he can uninstall the app without any remorse.

Having your app code accessible in a repository like GitHub will help you keep track of the different versions you publish to the app store, as well as log any errors that users report. Continuous updates show that you are still working on your product and that you care about the user. Having a quality manager on the team helps anticipate potential bugs and provide the best user experience and quality possible. By following an agile methodology such as Scrum, if with each sprint you make improvements to your application, you will increase the value for the user with each new release.

An innovative concept, but more and more common, is continuous delivery in software development with this approach, the phases of Maven Digital Ios App development Solutions, quality control and delivery are not considered final, but are constantly repeated in a circular process. In this way, the quality of an application is continuously improved, so that the user feels taken care of. And if he is happy with the new features and performance of the app, he will use it regularly and even devote more and more time to it.On the other hand, by posting regular updates, you will be able to keep abreast of market movements and competition. Ask your users for their opinion on the application so that you can integrate new features according to their requests more quickly.

KPI app: the main parameters to take into account

Beyond the number of downloads, there is a whole series of KPIs (Key Performance Indicators) that can help you know if your mobile application is working or not. Want to know which ones are the most important? Read on!

Market ranking

With a good job of ASO positioning, you will get visibility in app stores. But also, if the app has good reviews and high download rates, it will appear in the ranking of its category. This will promote your app very well, as a lot of users browse the rankings presented in the stores to find new things. As the name makes clear, the Monthly Active Users indicator allows you to check how many users are using your Mobile App Development Services each month.

This variable allows you to measure the performance of your application, beyond the number of global downloads. This data is very valuable. Ideally, it should get bigger over time, but if it gets smaller, it is warning you that something is wrong. It’s time to investigate what’s going on and improve what users aren’t convinced.

DAU (Daily Average Users)

The SAD reveals how many users use your app daily. This is one of the most important KPIs because it highlights what the true engagement rate is. If your app convinces the user, they will be loyal and use it daily, resulting in better conversions.

Duration of the session

As with web visits, this is one of the most useful mobile app KPIs for knowing how satisfied users are. There is obviously no ideal standard average, as it depends on the type of application. But of course, long and especially recurring sessions are a good indicator that things are going well.

This indicator helps you to track the behavior of your users within the application. So you know how they navigate there, on which screens they stop and which sections are the least visited. This information will help you validate whether the user’s navigation is as you expected. If not, maybe you should think about working on the UX.

LTV (Lifetime Value)

We could define LTV as the volume of income generated by a user from the time they install the app until they are uninstalled. With this value, we can decide how much we can invest in marketing to attract users. To be able to calculate LTV correctly, you need to be able to measure revenue, organic traffic, and user retention separately.

Updating your application, the key to success

You see that there are multiple benefits to updating your mobile app regularly to improve the KPIs of the app. But when you do, don’t overlook OSSA. Don’t forget to check the texts in the app store.

Explain what’s new in human language, and don’t just include generic text like “bug fix”. And if you add new features or revamp any aspect of the user interface, refresh the screenshots.

To be successful, it’s essential that you surround yourself with a development team that has the experience to understand your users and deliver what they’re looking for. If you are looking for a digital partner, Yeeply can help.


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